The North Face
I love writing product descriptions for The North Face because it’s a brand that appeals to the full spectrum of outdoor enthusiasts. That means I get to write for an active target audience ranging from people who enjoy camping with their friends at the weekend to professional athletes and mountaineers. The product copy has to speak to these different groups of people while bringing each product to life. This means creating imaginative copy that puts the product in its environment, leading with the emotional benefits rather than simply listing features. With hundreds of descriptions to write every year, it’s an enjoyable creative challenge and it’s a privilege to work with such an exciting brand.
- product descriptions